Hims: The Shocking Rise of a Brand Changing Men’s Health Forever

 Hims: The Shocking Rise of a Brand Changing Men’s Health Forever

Hims is empowering men to take control of their health through discreet, modern solutions.

The Moment Men’s Health Stopped Being a Joke

Let’s be honest — for decades, men’s health wasn’t treated seriously. From hair loss to erectile dysfunction, the common approach was embarrassment, silence, or outdated advice. But then, Hims burst onto the scene in 2017 and flipped the narrative overnight.

In just a few short years, this bold wellness startup turned into a $1+ billion public company, became a cultural phenomenon, and made it okay for men to talk about real issues — from anxiety to bald spots.

What made it work? And why is Hims suddenly everywhere?

Let’s explore how Hims is revolutionizing men’s health forever.

What Is Hims? A Quick Breakdown

Founded in 2017 by Andrew Dudum, Hims & Hers Health, Inc. began as an online wellness platform offering men discreet access to FDA-approved treatments for hair loss, erectile dysfunction (ED), and skin care.

What started as a direct-to-consumer startup quickly expanded into telemedicine, mental health, and even primary care.

🌐 Hims offers:

Hair loss treatments (Minoxidil, Finasteride)

ED medications (Sildenafil, Tadalafil)

Mental health support (therapy, antidepressants)

Skincare (acne treatment, anti-aging)

Supplements & wellness kits

All of this is accessible from your phone, without awkward doctor visits.

Breaking the Stigma: Why Hims Took Off So Fast

1. Relatable Branding

Hims didn’t launch with cold medical branding. Instead, it embraced a millennial-friendly, minimalist aesthetic — soft colors, bold fonts, and real talk.

Instead of shame, it used humor and

empathy.

> “It’s time to take care of yourself like you take care of your car.”

This was a game-changer. Men finally had a brand that spoke their language.

2. Discreet, Affordable, Convenient

No waiting rooms

No awkward pharmacy counters

No overpriced prescriptions

With Hims, everything happens online — from your consultation to delivery. Plus, it’s much cheaper than traditional routes.

This convenience, especially during the pandemic, skyrocketed their user base.

3. Legit Medical Backing

Hims isn’t just some trendy brand selling snake oil. Every product goes through licensed healthcare providers who assess your needs before prescribing anything.

They work with board-certified doctors and follow telehealth laws in all 50 states.

This medical legitimacy helped build trust fast.

4. They Listened to Men

Hims regularly updated its offerings based on user feedback. When men asked for more, Hims expanded into mental health, anxiety meds, and sexual wellness.

They tapped into something deeper than looks — emotional health and confidence.

The Mental Health Revolution

One of the most impressive pivots Hims made was entering the mental health space. Many men suffer from anxiety, depression, or burnout but avoid therapy due to stigma.

Hims changed that by offering:

Online therapy with licensed therapists

Medication (SSRIs like Sertraline)

Anonymous consultations

Affordable monthly plans

This helped countless men finally open up and seek help without fear of judgment.

Shocking Stats That Prove Hims Is Winning

Over 1 million customers in under 5 years

Revenue jumped from $27M (2018) to over $525M (2024)

Listed on NYSE with a valuation of over $1.6 billion

Partnered with Walgreens & Walmart to expand reach

This isn’t just hype — Hims is reshaping the entire healthcare landscape.

Criticism and Controversy: Not All Smooth Sailing

Of course, the rise hasn’t been perfect.

⚠️ Common Criticisms:

Over-commercialization of sensitive health issues

Concerns about overprescription or fast consultations

“Instagram-style” branding possibly downplaying seriousness

Still, most agree that Hims has done more to destigmatize men's health than any brand in recent memory.

How Hims Is Changing Real Lives

The emotional impact of what Hims is doing can’t be overstated. For many men, it’s not just about better skin or thicker hair — it’s about feeling normal again.

> “I hadn’t felt confident in years… then I found Hims. It wasn’t just the treatment, it was the message: You’re not alone.”

Thousands of reviews echo this sentiment — a mixture of relief, empowerment, and gratitude.

Hims vs. Traditional Healthcare: The Big Differences

Feature Traditional Doctors Hims

Appointments In-person Online

Wait time Days to weeks Same-day

Privacy Public settings Fully private

Price Often high Transparent & low

Comfort Awkward conversations Judgment-free access

Why Hims Is the Future of Men’s Wellness

Hims proved that healthcare doesn’t have to be cold or clinical. With the right branding, digital access, and empathy, men will show up for themselves — emotionally and physically.

They’re not selling quick fixes. They’re building a movement.

And that’s why Hims isn't just a brand — it’s a wake-up call to the industry.

FAQ: All About Hims

1. Is Hims legit or just hype?

Yes, Hims is legit. All consultations are conducted by licensed healthcare professionals, and products are FDA-approved where applicable.

2. Do you need a prescription for Hims products?

Yes, for medications like Finasteride or Sildenafil, a prescription is required, which Hims provides after your telehealth consultation.

3. Is Hims only for hair loss and ED?

No. Hims also covers skincare, mental health, supplements, and sexual wellness — with new categories launching frequently.

4. Is Hims safe to use long-term?

When used as prescribed and monitored by their licensed professionals, Hims treatments are considered safe. Always follow your care plan.

5. How much does Hims cost per month?

Pricing varies. Hair loss plans start at around $20/month, ED treatments around $30, and therapy sessions at $85. Bundled plans offer savings.